The challenge
Packaging, social posts and stationery often develop separately. This study explores how a shared palette and typography can make the whole brand feel consistent.
Brand identity & packaging / Self-initiated concept
AERA
One identity. Every touchpoint.
A self-initiated identity direction for a fictional skincare brand. The proposed brief: create a calm, recognisable visual system that works on a shelf, in a social feed and on business stationery.
AI-assisted visual exploration. Fictional brand; no client results or working product are claimed.
The design direction
Deep green and ivory establish the visual foundation. Restrained type and clear information hierarchy make room for product names and essential details.
The proposed system
An identity project in this direction could include logo variations, colour and type guidance, packaging artwork and reusable social layouts. Production artwork would need a separate technical review.
A direction for your business
Build something
that feels like you.
Use this study as a starting point. Your audience, goals and brand will shape the final project.
Discuss a similar project